Eureka! The neuroscience of creative insights

Eureka! The neuroscience of creative insights

"If the brain is recalling a flash bulb memory, what would the average firing rate of neurons be in a human?"

The answer is: more than zero, (probably) less than a grand mal seizure.

A more compelling version of this question might be: "What is the neural process that underlies an "ah ha!" moment?" Or, in other words, what is our brain doing when we leap out of our baths yelling "eureka"? To help answer this question, I dig up a video of Dr. Mark Beeman, who studies the cognition of insight and creativity. 

Image source: Mike Rohde (flickrCC BY-NC-ND 2.0

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